Effect of Service Quality on Customer Satisfaction at PT Pegadaian Watansoppeng Branch

Dewi Sartika; Ruliaty Ruliaty; Aulia Aulia

doi:10.55227/ijerfa.v3i1.235

Authors

Dewi Sartika Management Study Programme, Faculty of Economics and Business, Universitas Muhammadiyah Makassar, Indonesia
Ruliaty Ruliaty Management Study Programme, Faculty of Economics and Business, Universitas Muhammadiyah Makassar, Indonesia
Aulia Aulia Management Study Programme, Faculty of Economics and Business, Universitas Muhammadiyah Makassar, Indonesia

DOI:

https://doi.org/10.55227/ijerfa.v3i1.235

Keywords:

Service Quality, Customer Satisfaction

Abstract

This study aims to analyze the effect of quality on customer satisfaction at PT Pegadaian watansoppeng branch. The research method used is quantitative with a descriptive approach. The research location was carried out at PT.Pegadaian Watansoppeng Branch, soppeng Regency, for 3 months. Data were collected through questionnaires and analyzed using descriptive statistical methods through the Statistical Package for the Social Science (SPSS) 27 application. Based on the results of this study, the t-test results that have been obtained on the variable service quality (X) on customer satisfaction (Y) obtained by ujit, service quality shows a sig value smaller than the significance level (0.000<0.05), or the t-count value is greater than the t-table (5.390> 1.670) so that the hypothesis is accepted. This shows that Service Quality has a positive and significant effect on Customer Satisfaction

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