Analysis of Investor Behavior in Mutual Fund Investment Decision-Making Among Lecturers at Ichsan Sidenreng Rappang University

Andi Sri Kumala Putri P; Amiruddin Amiruddin; Darmawati Darmawati

doi:10.55227/ijerfa.v4i4.453

Authors

Andi Sri Kumala Putri P Universitas Ichsan Sidenreng Rappang
Amiruddin Amiruddin Accounting Study Program/ Hasanuddin University State
Darmawati Darmawati Accounting Study Program/ Hasanuddin University

DOI:

https://doi.org/10.55227/ijerfa.v4i4.453

Keywords:

behavioral finance, investment decisions, mutual funds, lecturers, financial literacy

Abstract

This study aims to analyze the behavior of lecturers at Ichsan Sidenreng Rappang University in making mutual fund investment decisions, identify factors that influence investment decisions, and understand lecturers' perceptions of investment risks and benefits. The research uses a qualitative approach with phenomenological methods. The research informants consisted of five active lecturers who had or were investing in mutual funds and were selected through purposive sampling techniques. Data was collected through in-depth interviews and documentation, then analyzed using Miles and Huberman's interactive model which included data reduction, data presentation, and conclusion drawn. The results of the study show that mutual fund investment decisions for lecturers are influenced by initial knowledge, financial literacy, risk perception, ease of disbursement of funds, social media information, friend advice, and loss experience. Lecturers tend to do analysis before investing, but the analysis is not yet fully in-depth. These findings suggest that higher education levels do not necessarily guarantee completely rational investment decisions. The lecturer's investor behavior reflects a combination of rational considerations and psycho-social influences, so it is in line with the behavioral finance perspective that financial decisions are influenced by perceptions, emotions, experiences, and the social environment.

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