Culinary Product Development Strategy The Pratistha Harsa  Purwokerto Culinary Center

Rochmat Aldy Purnomo; E. Rusiadi

Authors

Rochmat Aldy Purnomo Fakultas Ekonomi Universitas Muhammadiyah Ponorogo
E. Rusiadi Universitas Pembangunan Panca Budi, Indonesia

Abstract

This study aims to analyze the development strategy Pratistha Harsa Culinary Market. Collecting data using the techniques of interview, observation and literature. The respondents were selected ie Pratistha Harsa Chief Manager, Chairman of the Society Pratistha Harsha, traders culinary Pratistha Harsa. The population of merchants in Pratistha Harsa number of 65 peoples and a sample of 40 seller respondents. Selection of the sample using simple random sampling. This research using SWOT Matrix and QSP Matrix. The results showed that the development strategy for the culinary center Pratistha Harsa obtained from the SWOT Matrix and Matrix QSP is using WT strategy, namely to minimize weaknesses and avoid external threats. It can be concluded that the formulation of the strategy of development of the culinary center Pratistha Harsha, looking at strengths, weaknesses, opportunities and threats of Pratistha Harsa relocation program that decision makers in Pratistha Harsha will apply Weaknesess-Threats Strategy.

References

Bobo. Julius. (2003) Transformasi Ekonomi Rakyat. Jakarta : Pustaka Cidesindo.

De Wet, Chris. (2002) The Experience with Dams and Resettlement in Africa. World Commission on Dams. South Africa : Cape Town.

Dinperindagkop Kabupaten Banyumas (2015) Data Pedagang Pratistha Harsa. Arsip Daerah: Tidak Dipublikasikan.

Heriyanto, Aji Wahyu. (2012) Dampak Sosial Ekonomi Relokasi Pedagang Kaki Lima Di Kawasan Simpang Lima Dan Jalan Pahlawan Kota Semarang. Economics Development Analysis Journal: Vol.1, No.2.

Kamus Besar Bahasa Indonesia. Online, (2015). Diakses pada 19 Oktober 2015.

Rangkuti, Freddy. (2006) Analisis SWOT: Teknik Membedah Kasus Bisnis. Jakarta : PT. Gramedia Pustaka Utama.

Riduwan. (2010) Belajar Mudah Penelitian Untuk Guru, Karyawan dan Peneliti Pemula. Bandung : CV. ALFABETA.

Prasetyo, Priyo. (2008) “Pengembangan Strategi Pemasaran Rumah Sakit Berdasarkan Analisis SWOT dan Matrik QSP (Studi Kasus di RSU PKU Muhammadiyah Merden Banjarnegara)”. Tesis. Purwokerto: Universitas Jenderal Soedirman.

Priyarsono, D.S. (2007) Ekonomi Regional. Modul kuliah. Universitas Terbuka.

Santoso, Imam, Yuwandini, D. Asmaul, Siti. (2015) ‘Pengaruh Kredit dan Sumber Daya Alam Manusia Terhadap Kinerja UMKM Agroindustri dengan Pemasaran Sebagai Variabel Antara”. Jurnal Manajemen dan Agribisnis 12(3): 163-173.

Soemarso. (2004) Akuntansi sebagai pengantar. Jakarta : Salemba Empat.