THE INFLUENCE OF CONSUMER REVIEWS AND ONLINE PAYMENT SYSTEMS CASH ON DELIVERY (COD) AGAINST TRUST CONSUMERS IN PURCHASES PRODUCTS ON APPLICATION SHOPEE

Suci Rahmadani; Buyung Romadhoni; Sherry Adelia Natsir Kalla

doi:10.55227/ijerfa.v2i3.119

Authors

Suci Rahmadani Muhammadiyah University of Makassar
Buyung Romadhoni
Sherry Adelia Natsir Kalla

DOI:

https://doi.org/10.55227/ijerfa.v2i3.119

Abstract

This research is a type of quantitative research with the aim of determining the Effect of Consumer Reviews and Cash On Delivery (COD) online payment systems on consumer confidence in purchasing products on the Shopee Application. The type of data used in this study is quantitative data obtained from questionnaires distributed and related to the problem studied. Data collection is carried out by observation and distribution of questionnaires. In this study, the data sources used in data collection include primary data and secondary data. The research instrument used in this study was using the Likert scale method. The results showed data using statistical calculations through the Statistical Package for the Social Science (SPSS) application version 25 regarding the Effect of Consumer Reviews and the Cash On Delivery (COD) online payment system on consumer confidence in purchasing products on the Shopee Application which has been discussed from the previous chapter, the author draws important conclusions, namely consumer reviews and cash on delivery. This means that consumer reviews have a positive and significant effect on the Cash on Delivery payment system in purchasing products on the Shopee application.

References

Andika, A., & Susanti, F. (2018). Pengaruh Marketing Mix Terhadap Keputusan Pembelian Parfum Di Azzwars Parfum Lubeg Padang

Choridah, N. 2023. Pengaruh Penggunaan Voucher, Paylater, Flash Sale, Dan Cash On Delivery (COD) Terhadap Minat Beli Konsumen Di Marketplace Shopee (Studi Kasus Remaja Di Kudus) (Doctoral Dissertation, IAIN KUDUS).

Fauzi, S., & Lina, L. F. (2021). Peran Foto Produk, Ulasan konsumen Dan Online Customer Rating Pada Minat Beli Konsumen Di E-Commerce. Jurnal Muhammadiyah Manajemen Bisnis, 2(1), 21-26

Gunawan, D. (2022). Keputusan Pembelian Konsumen Marketplace Shopee Berbasis Social Media Marketing. PT Inovasi Pratama Internasional.

Halisa, N. 2022. Pengaruh Ulasan konsumen Dan Sistem Pembayaran Cash On Delivery (Cod) Terhadap Minat Beli Konsumen Pada Aplikasi Lazada (Studi Pada Mahasiswa Universitas Siliwangi) (Doctoral Dissertation, Universitas Siliwangi).

Mayangsari, M., & Aminah, S. (2022). Pengaruh Penilaian Produk, Promosi Dan Layanan COD (Bayar Di Tempat) Terhadap Keputusan Pembelian Pada Marketplace Shopee Di Sidoarjo. Ekonomis: Journal Of Economics And Business, 6(2), 498-505.

Pratama, G. (2020). Analisis Transaksi Jual Beli Online Melalui Website Marketplace Shopee Menurut Konsep Bisnis Di Masa Pandemic Covid 19. Ecopreneur: Jurnal Program Studi Ekonomi Syariah, 1(2), 21-34.

Setyorini, D., Nurhayaty, E., & Rosmita, R. (2019). Pengaruh Transaksi Online (E-Commerce) Terhadap Peningkatan Laba UMKM (Studi Kasus UMKM Pengolahan Besi Ciampea Bogor Jawa Barat). Jurnal Mitra Manajemen, 3(5), 501-509.